3 Steps for Maximizing SEO Content Readability

Author: Eric Brantner
SEO Content Writer

1. Break it Up- The first step to maximizing your SEO content’s readability is employing short, concise paragraphs in your writing. You want your page to be easy to scan, not overwhelming. By breaking your article up into sections with bold headings, your readers can scan through it much easier, and they will not be deterred by lengthy paragraphs. Remember, the point of SEO content writing is to grab your reader’s attention and keep it. Once you lose their attention, they are gone for good.

2. Avoid Awkward Phrases- One of the most difficult aspects of SEO writing is integrating the keywords into the article without disrupting the flow of the piece. Many new SEO writers struggle with this as they are not used to writing around a word or phrase. In order to increase your placement in search engines and maintain your reader’s interest, your use of keywords must be seamless. Awkward, incoherent writing will be shunned by search engines and potential clients. A good way to ensure your article flows properly is to read it aloud and take note of any phrases that sound out of place.

3. Know when Enough is Enough- It is important to remember that readers tend to have a much shorter attention span when reading on a computer versus reading on paper. Therefore, you must adapt your writing style to meet their needs. I try to make my internet articles much shorter than their tradition media counterparts. Ideally, my articles range from 350-550 words. This provides me with enough space to be informative, but not too much to discourage the reader from perusing my article. Always remember, you want to maximize the odds that reader will click forward, rather than back, after looking at your content.