5 Components of a Good Blog Post

Eric Brantner
SEO Content Writer

Do you ever wonder why some blogs seem to get all the attention? While a great deal of it does have to do with promotional strategies, at the end of the day, it all boils down to content. You can promote your blog all you want, but if your content doesn’t connect with your audience, you’ll never have a successful blog.

Here are 5 components of a solid blog post.

1. Good Title- If you want to entice readers to visit your blog, your title needs to grab their attention. While having a keyword rich title is certainly important for SEO purposes, your first priority should be creating a title that demands the reader click through to the article. Remember, there are millions of blogs vying for the reader’s attention, set yourself apart by having a great title.

2. Relevant Content- If your title is good enough to get the reader to land on your blog, the way you can keep them there is to have great content. Your content needs to be unique, and it needs to be relevant. Again, the internet is brimming with blogs in your niche. Don’t just parrot what everyone else is saying. Take the time to create your own unique perspective on relevant topics, and the readers will begin to flock to your blog.

3. Unique Tone- What many writers fail to realize is that a blog isn’t like any other form of content. You don’t have to be as formal as you would in a standard article. Likewise, you don’t (and shouldn’t’) have to promote yourself like you would in a press release. A blog is a social tool. Be yourself. Use a conversational tone that brings readers in and begs them to interact with you.

4. Informative Links- If you really want to establish yourself as a resource for your niche, you should consider linking out in your posts. By including links to outside sources, you show your readers you really are giving them a well rounded perspective on a given subject. It rejects the notion that you’re just about promoting yourself.

5. Interesting Comments- One of the best ways to retain readers is to interact with them in the comments section. Sure, your blog may only get one or two comments, but if you respond thoughtfully to those comments, you’ll start to build a relationship with your readers. This keeps those commentators coming back, and it encourages others to participate as well. Soon, you’ll have a lively comments section full of people you have strong online relationships with.