Why Ranking Well Is Not Enough

Eric Brantner
SEO Content Writer

Businesses hire SEO firms to help them rank better in the search engines. For most companies, the bottom line is results. If they rank well, they’re happy. But sometimes ranking well isn’t enough. Regardless of how high your website is in the SERPs, you should ask yourself these 3 questions.

1. What keywords am I ranking for? One of the oldest tricks in the shady SEO book is acquiring high rankings for a keyword no one searches for. Shady SEO companies use this technique to boast impressive rankings for their clients. Unfortunately, the clients fail to realize that such high rankings don’t really matter if no one is typing the keywords into the search engine. Use keyword research tools to analyze the search volume of the keywords your website is targeting.
2. Is my SEO content compelling? High placement in the search results will get visitors to your website, but if your content isn’t compelling, visitors will click “back” immediately. If your SEO agency doesn’t employ talented copywriters, you won’t see an increase in your sales. Most SEO firms use a “keywords first, content second” mentality. The truth is the quality of your content should always come first. Visitors will not turn into customers if your website copy doesn’t connect with them in a meaningful way.
3. Do visitors trust my company? Even though online shopping has become commonplace, potential customers are still cautious when buying from an unknown company online. That’s why you have to make sure your website creates trust with its visitors. Beyond having great content, you also need a professional website design. If your design looks spammy, visitors will not trust your company, and you will lose loads of potential sales. Let a professional website design company create a unique, trustworthy web presence for your business.

Never place the pursuit of high search engine rankings above connecting with your customers. You need to place a priority on converting visitors into loyal customers. Only after you do that will your high rankings turn into increased sales.