Common Ways Bloggers Over-Market Their Content

Eric Brantner
SEO Content Writer

Managing a blog can be a difficult task. You have to provide quality content on a regular basis, and you have to ensure people are actually reading it. With all of the online marketing tools at our disposal, it can be easy to get caught up in marketing your content. But have you ever stopped to think that maybe you’re over-marketing your blog?
This might seem to be a contradictory statement coming from a blog on Internet marketing, but there is something to be said for marketing yourself too much. You can actually hurt your blog by forcing it in people’s faces on a non-stop basis.
Here are a few common ways bloggers over-market their content.

• Incessant Tweets- Yes, Twitter can be a great tool for brand building. However, there is no need for you to constantly use your Tweets to promote your content. In fact, the quickest way for me to stop following you is for you to Tweet 10 times a day about your business. If you insist on promoting your content through Twitter, do it sparingly. Also, linking out to other sources will make you look less like a greedy spammer.
• We Don’t Digg it- Not every post is worthy of the front page of Digg. In fact, almost none of your posts are. Linkbait is best used sparingly. If you’re constantly Digging your own content and shouting it to your network, you’ll soon experience a backlash against your blog. People don’t go to social networks to view advertisements. Over-market your content and you risk people ignoring you forever. Build a solid base of quality content, and occasionally make an attempt at linkbait.
• Commenting on Other Blogs- We’ve discussed how contributing quality content to other blogs can boost your online visibility. However, you’ll never earn authority from your comments if you’re constantly pitching your own content. I can’t tell you how many times I’ve seen comments saying something along the lines of “Hey good article. You might be interested in reading my take on it (insert link here.)” If every comment you make is about your own blog, you’ll make a lot of enemies quickly. Add something of real value to the conversation, and people will naturally seek out more information on you.