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Business Blogs: Best Left to Professionals, or Do-It-Yourself?
Author: April Hall Internet Copywriter After reading Henry's blog yesterday it's clear that although business blogs can't be the end-all for your marketing plan, they are a great way to augment your internet advertising campaign. Blogs are usually easy to read, provide some personal insight into the organization and are a great way to promote social networking. But for busy...
Using Google News to Target your Keyword Usage
Author: April Hall Internet Copywriter Just when you thought Google couldn't get any more intrepid, there was this announcement earlier this week by Brandon Badger, Google Product Manager: "The launch of Google News on Google Earth is a milestone in the evolution of the geobrowser. By spatially locating the Google News' constantly updating index of stories from more than 4,500...
Does the Microsoft Giant Really Need a Search Engine Leg Up from Yahoo?
Author: April Hall Internet Copywriter Yes. Microsoft needs help. The reality is that Microsoft comes in a distant third to Google and Yahoo when it comes to search engine marketing. Further, Yahoo barely comes within striking distance--or, rather, doesn't even come close to striking distance--to Google's share of internet searches: So, what's poor lil' Microsoft to do when it comes...
Don’t be Bullied by your Internet Marketing Company
Author: April Hall Internet Copywriter Let's face it. Nobody likes a bully. Who enjoys working with other professionals who make them feel as if they don't know anything and would be better off to leave the ideas to the "big guys"? This is never more true than in the world of internet marketing, where it is easy for novices to...
What I Want in a President (And for that Matter, in a Web Development Company)
Author: April Hall Internet Copywriter Ahh, choices... Turn on the television, open a web browser, or settle down with a newspaper and you are immediately inundated with choices for the next President of the United States. Which of these fine, upstanding individuals would make the best Leader of the Free World? (And yes, Stephen Colbert is still an option, in...