How SEM & SEO choose your internet marketing company
Did you know that search engine marketing and search engine optimization determine your choice of internet marketing companies? Most Houston business owners expect the internet to increase sales. They erroneously assume a website will skyrocket their bottom line overnight. When the phone doesn’t start ringing or online sales go up, they find an internet marketing company to help. Business owners...
Why is online content promotion so … challenging?
When I was in school in Houston, I learned that the 4 P’s of marketing are Product Place Price Promotion Don’t get bored yet. Online content promotion is the crucial part of internet marketing. You already have your first 3 Ps. Your website contains pages that get your business and products found, along with all the other advertising things you...
Laying out quality content in black and white
No doubt about it, quality content is the centerpiece of content marketing. Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company’s reach, and cements an authoritative brand for the long haul. The definition of quality content is not black and white. The term “quality” is as varied as...