7 Secrets of Copywriting Gurus to Defining Audience
An experienced copywriter knows the importance in defining the audience. When we talk to each other face-to-face, we adjust how we say something. For instance, you say the same thing differently to your mom as compared to the policeman as compared to your best friend forever. You do the same thing in copywriting as you do in face-to-face communication. When...
Business Video Production from your Local SEO Company
Business videos are a fantastic way to explain your goods and services while helping your ranking in search engine results. Directory One -- a SEO company based in Houston, TX -- specializes in business video production and can help you choose the best business video strategy for your company. Business Video Production Here at Directory One, we like to produce...
How To Tell the Difference Between Copywriting & Copyediting
The difference between copywriting and copyediting is sometimes difficult to discern. Writers and editors view their skills as unique and separate, but both professions are overlap. So just how do you know which professional you need? Copywriters and copyeditors work side by side. Both are important to what you see on your website. Don’t get the two confused, because you will need...
Search Engine Marketing: The New Face of Advertisement
Directory One is a search engine optimization company that offers affordable marketing solutions to businesses large and small. By utilizing certain creative search engine marketing techniques, we can give your business a strong internet presence. For more information about our search engine marketing services, please go to our website or call 713.465.0051. Search Engine Marketing: How Does it Work? Successful search...
7 Step SHAPE UP to Writing Great Headlines
Great headlines are a must. People read headlines 80% of the time, but only 20% will read the rest of your content. Not fantastic odds for a copywriter. If people only read the headline and move on, you’re sunk. If people don’t read and buy what you’re selling, your reputation is compromised. Your clients will probably fire you. Some facts...