How To Tell the Difference Between Copywriting & Copyediting
The difference between copywriting and copyediting is sometimes difficult to discern. Writers and editors view their skills as unique and separate, but both professions are overlap. So just how do you know which professional you need? Copywriters and copyeditors work side by side. Both are important to what you see on your website. Don’t get the two confused, because you will need...
Search Engine Marketing: The New Face of Advertisement
Directory One is a search engine optimization company that offers affordable marketing solutions to businesses large and small. By utilizing certain creative search engine marketing techniques, we can give your business a strong internet presence. For more information about our search engine marketing services, please go to our website or call 713.465.0051. Search Engine Marketing: How Does it Work? Successful search...
7 Step SHAPE UP to Writing Great Headlines
Great headlines are a must. People read headlines 80% of the time, but only 20% will read the rest of your content. Not fantastic odds for a copywriter. If people only read the headline and move on, you’re sunk. If people don’t read and buy what you’re selling, your reputation is compromised. Your clients will probably fire you. Some facts...
SEO Marketing: A Comprehensive Approach
Having an internet presence has become an essential part of any marketing strategy. Directory One -- a search engine marketing firm based in Houston -- can help put your business on the virtual map! Call 713.465.0051 to learn more about our SEO marketing services. Custom Search Engine Optimization Marketing Every company has different goals. Whether you simply need to create a...
Microsites That Fit Your Marketing Plan
"Microsite" is not a new buzzword in SEO and SEM. You’ve probably heard of them, and have even been tempted to purchase several microsites solely for increasing your online exposure in the Houston market. Wait a minute. Before you go and plunk down valuable company assets (a.k.a. cash) for the perfect domain name, you must first think about how a...