Negative SEO | Hard Hitting Site Sabotage
Negative SEO link building practices can take down your website? Huh? I thought I needed all the inbound links I could get from other websites to establish my site’s credibility and search ranking. One of the cool things about blogging for Directory One is that I get to learn a whole bunch of new things. I stumbled on this topic...
PPC Campaign Management: Simplify your Life!
Need more traffic to your website? Pay per click advertisements (PPC) are a sure-fire way to put your site on the front page of Google. Pay per click advertisements are listed first or on the margin of the search results and are usually boxed off in another color. A web user will spot these search results first, thereby increasing traffic...
Email Scam Holiday Update
Email scams and internet scams are a real pain at any time of the year, but seem to really come out of the woodwork during the holidays. Promotional strategies seem to be a little more inventive this year than in previous years. An internet server company located in Vancouver, WA (United States, not Canada) has been using some slick email...
Google Bot Chrome: How to Use it in Your Favor
The way Google crawls your page has serious implications for how your website ranks, meaning our search engine optimization techniques must adjust accordingly. The newest GoogleBot Chrome is not simply a text-based crawler like the ones of the past, but attempts to emulate users interacting with the site. While GoogleBot has been executing Javascript and hitting URLs that the Javascript...
Blogging & The Rise of Penguin Assassins
Penguin assassins out to get your website’s blog? You would think from the many movies that have come out recently that these critters are by no way, shape, means, or form mass-murderers. Yet that’s what many SEO folks would have you believe. Penguins are natural-born website killers. Google announced the new Penguin algorithm last April. The algorithm was meant to...