What Is RSS & How Do You Get It?
RSS is a simple XML-based system that enables users to subscribe to their favorite websites in order to browse recent updates. The listings include headlines and opening sentences, giving you just enough information to determine whether or not you want to read more. RSS History It’s hard to believe that RSS has been around for more than ten years. According...
Google Blends In Local Results on Non-local Searches
Google is now showing local search results mixed in (or blended in as they prefer to call it) with non-local queries. The first results page listings include a city map, telephone number, website URL, and a link to the review page. If you click the company name, it takes you to their website, but when you click the reviews link,...
Are Search Engine Ranking Reports Still Relevant?
Before answering, I would first need to address another question, namely, is ranking on the first page of Google still relevant? The answer to that one, of course, is a resounding YES! Higher search engine rankings drive more traffic, resulting in more qualified leads and therefore, more sales or conversions. With the advent of Google website optimization, the focus, has...
Newspapers & Yellow Pages Books On Their Way Out
After renewing my subscription to the Houston Chronicle this week for the next six months, I had to ask why? Sure, I like reading the sports in the morning in the form of a local newspaper, but even the sports section on the Houston Chronicle’s own chron.com website is more comprehensive and therefore, better because of the sports blogs it...
Website Optimization And Search Engine Optimization
In a post titled 7 Great Reasons Why Website Optimization Should Not Be Confused With Search Engine Optimization, Rich Page pointed out that website optimization and search engine optimization are not one and the same. We all know what search engine optimization is, or at least we all think we do. Wikipedia defines search engine optimization as the process of...