Is Consistency Part of Your Internet Marketing Plan?
Eric Brantner SEO Content Writer Marketing your company on the Internet can be a complicated assignment. Potential customers come in contact with you through many different online avenues: social networks, articles directories, press releases, blogs, PPC ads, and your website. Consistency is one of the most overlooked facets of Internet marketing. Many companies are so focused on getting their name...
The 5 P’s of Successful Blogging
Eric Brantner SEO Content Writer There’s no doubt blogging has taken over as one of the most effective ways for communicating news and opinions with one another. When done properly, blogging can be a great way to increase your exposure and to build your authority. For this reason, I’ve come up with this list of the 5 P’s of successful...
September 5th Friday Internet Marketing Roundup
Eric Brantner SEO Content Writer Note: My apologies for posting this so late. Please enjoy. Although I provide this internet marketing roundup every Friday, I’d like to encourage you all to further your SEM education by reading more blogs. Whenever I link out to another blog, take the time to look through some of their other posts. There are some...
Content Analysis for Customer Focus & Readability
By Herb Firestone Marketing Coordinator Starting today I've added two content analysis tests to the Directory One SEO client website analysis process. Customer Focus Test The first is a customer focus test created by Bryan Eisenberg, a leading conversion optimization expert. Eisenberg's test analyzes whether your content emphasizes customer benefits and needs versus emphasizing you and your company. It accomplishes...