Is Controversy the New King?
Author: Eric Brantner Web Copywriter The phrase "content is king" has been beaten to the point of exhaustion by SEOs throughout the industry. As an internet copywriter, I would never try to dispute this statement, but I do think it needs an amendment. Judging from the magazines at checkout stands, the most read stories in the local newspaper, and the...
How to Increase the Comments on your Business Blog
Author: April Hall Internet Copywriter As fun as it is to have a safe place to monologue about how much you know about your business, or to moan about how much the recession is hurting your industry, how productive is your business blog if it does not spur conversation? Unless you promote an actual blogging community, complete with comments from...
Fact Check: Meat up your Blog!
Author: April Hall Internet Copywriter In the age of a million blogs, many companies are now making a business blog part of their overall business strategy. With smaller businesses, it is often the manager who decides to make a blog that showcases his or her own expertise in the industry, with perhaps a mention or two of some anecdotal evidence...
A Rose of Any other Domain Name: Just as Sweet?
Author: April Hall Internet Copywriter Alas, is what Romeo proclaimed true? Is "a rose by any other name" really just as sweet? Does it actually matter what you choose for your domain name? The answer is yes, yes, and yes. (And, our boy Romeo would agree.) Names matter; both for brick and mortar businesses, and especially for internet marketing. So,...
PPC Position: Crappy Spellers Wanted
Author: Jeremy Schooley Pay Per Click Management I've never been so proud to be as bad at spelling as I am today. I will stand in front of any high school English teacher or spelling bee champ and rub one simple fact in their face. I get paid to spell words incorrectly. What a great world we live in, right? ...