The Bad Guy’s Search Engine Marketing Techniques
Author: Conrad Salvador Website Copywriter Back during the old glory days of Hollywood westerns, it was the hero who always wore a hat that was white, while it was the bad guy who always wore a hat that was black. In the SEO world, search engine marketing techniques fall into two similar categories. Companies practicing "white hat" SEO know that...
Current Events: Keyword Rich Content Material?
Author: April Hall Directory One, Inc. One of the most effective ways to increase internet traffic to your website is to incorporate keywords related to current news, weather or entertainment events. Many website content writers simply do not realize the treasure trove that lies in keeping up with current events. With a little creativity, you can work in keywords that...
A Blog and an SEO Driven Website: Is There a Difference?
Author: April Hall Content Writer In one word: yes. Many companies are interested in improving their internet presence and have heard of a free way to do this by creating a business blog. It sounds great: a free internet site that is easy to use, easy to change and can basically be about any topic. And a blog really is...
SEO Content Requires Research Beyond Just Keywords
Author: April Hall Content Writer It is always fun to look through opinion sites that provide lighthearted (or perhaps not-so lighthearted) op-ed pieces. Finding out how your favorite blogger feels about the latest presidential election or the rise in gas prices is entertaining, and readers know what they are getting when they visit these opinion sites. What is not so...
SEO Snake Oil References Get Old Fast
Author: Eric Brantner SEO Content Writer Working as a website copywriter, I do a lot of reading about the SEO industry. It never takes long for me to find someone badmouthing the industry by calling those in it "SEO snake oil salesmen." They do this to suggest these companies are full of dishonest people that are pulling the wool over...