Search Engine Marketing | SEM

Houston Web Marketing for a New .HOU gTLD?

  June 23, 2011
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Houston Search Engine Optimization may face new challenges with the implementation of ICANN’s new gTLDs in 2013. ICANN, the Internet Corporation for Assigned Names and Numbers, recently approved a plan to release new gTLDs, or generic top-level domains. Twenty-one gTLDs currently exist, such as .org and .edu.  ICANN will begin accepting new applications for these domains from January 2012 –...

Houston Online Marketing for Restaurants

  June 23, 2011
  Category :     SE Internet Marketing | SE Online Marketing,   Website Marketing
  Philip O'Hara
Restaurant websites are some of the most-searched types of local businesses, so an effective website is an excellent way for Houston restaurants to promote their businesses. The number one type of content viewed on a restaurant website is the menu.  Because of this, an online menu should be optimized so that search engines can spider them and use their content...

Houston Social Media Marketing for Search Engine Optimization

  June 16, 2011
  Category :     SEO Link Building,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
Houston search engine optimization is most effective when it keeps on top of new developments in the industry. Google confirmed the inclusion of social media in its algorithm as of the Panda Update in February 2011. Services such as Facebook and Twitter now have a direct impact on SERPs. What does this mean exactly? Perhaps this inclusion was a prelude...

Houston SEO Site Map & Keyword Research

  June 8, 2011
  Category :     Search Engine Optimization | SEO,   SEO Link Building,   Website Marketing
  Philip O'Hara
Once your Houston Search Engine Optimization Consultant has completed the keyword research and targeted your company’s area of interest, the keyword research will immediately be put to use in the site architecture. The structure of the site should be easy to use and easily navigable by clients. Examine your keyword list. There should be a primary keyword for the whole...

Business Marketing Strategies: Online Advertising Solutions

  September 14, 2010
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Business marketing strategies including online advertising solutions are provided by the Houston SEO firm professionals at Directory One. To discuss receiving the best online marketing results for your company's advancement, please call (713) 465-0051 today! Your business must be listed in the first three pages of Google, the busiest search engine by far, as well as in Bing and Yahoo,...