Search Engine Marketing | SEM

Social Media Marketing: Why Just “Being There” is Not Enough

  September 2, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Video Marketing
  Philip O'Hara
  You’ve probably heard that you have to have a presence on Facebook and Twitter. You’ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map.  But is social media some sort of magic tonic that will instantly help your business get more customers? Is it really as...

Social Media Marketing: Advertising on Facebook

  August 26, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking
  Philip O'Hara
Social Media Marketing Advertising: Facebook Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver?  Is Facebook advertising a valid vessel for...

Google Caffeine: The New Beta Google Search Engine

  August 26, 2009
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Google Caffeine: The New Google Search Engine For all of our valued Directory One clients who have come to rely upon our search engine optimization expertise, please note that there is some new excitement brewing in the search engine world! We aim to always stay on top of what works best for our clients and as such, ensure that we...

Social Media Marketing: Avoiding Culture Shock

  August 19, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
There’s a statistic that’s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest in the world . A stunning statistic – and one that can help me illustrate a point. You’d do well to treat entering the world of Facebook or Twitter much like you...

What is Social Media Marketing? An Overview

  August 13, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
In the weeks to come, I’ll open up my playbook and share tips & social media marketing strategies. In this first installment my social media marketing blog, I want to begin with an overview of what is possible for businesses utilizing social media marketing on social networks. Social Media: What is it? Before getting down & dirty in terminology; let’s...