Search Engine Marketing | SEM
Improve Your Google PPC Quality Score
Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Advertising Expert Ever wondered how to improve your Google PPC Quality Score? With the Google Adword's Quality Score system, advertisers are forced to better optimize their campaigns so that their keywords and ads are relevant to what searchers are looking for. The more relevant the ad, the more the Click-Through-Rate or...
Search Engine Marketing & Optimization For Dummies
Author: Erica Evans Directory One, Inc. SEO Content Writer Whether you're an SEO Content Writer like me or just interested in the art of search engine marketing, chances are that you are constantly learning something new about SEO everyday. The truth of the matter is search engine marketing and optimization really are a science - constantly evolving with new practices developing...
What is The Most Important Thing You Can Do In Search Engine Marketing?
Author: Philip O'Hara Search Engine Marketing Salesperson Be sure the person answering your phone is smart enough to answer just a few questions. Record those calls on paper or by computer. This is the very first part of the sales process. It should start right after the call is answered. Remember that information gathering is the first stage in the sales process. Listening...
Process Of Making Web Page Design Look Good
Author: Pablo Gomez Web Design Expert Directory One, Inc. I meet with the client so that I can have all the details before starting work on their website. In some cases, clients want to keep the look they have on their sites. However, they will convert their sites to Cascading Style Sheets (CSS), since this is a more friendly search engine marketing...
What is the Google Sandbox?
Author: Philip O'Hara Directory One, Inc. The Google Sandbox is a mysterious term. What is it? A theory? A well kept secret by Google? Experts offer numerous theories about the Sandbox. Some believe it is an erratic and obscure Mathematical Algorithm. Others think it is a foyer where new websites stay before being capable to rank higher and still some...