Search Engine Marketing | SEM
Getting the Most from Your Paid Searches
Paid advertising, when paired with a strong, SEO-friendly and properly optimized website, can really make your company’s site standout from the competition if you know it works. Chucking hundreds to thousands of dollars into various campaigns can be frustrating if you aren’t getting the results you want. But how to get those results, and really make your paid searches work...
SEO-Friendly Websites: Navigation and Sitemaps
One aspect of a website that is relatively neglected is the navigation. While the navigation may not seem like a critical part of a website, it actually heavily influences user experience and can heavily impact rankings. So what is website navigation and how can web designers make it more SEO-friendly? How Do I Get Back Home? A website's navigation includes...
How SEM & SEO choose your internet marketing company
Did you know that search engine marketing and search engine optimization determine your choice of internet marketing companies? Most Houston business owners expect the internet to increase sales. They erroneously assume a website will skyrocket their bottom line overnight. When the phone doesn’t start ringing or online sales go up, they find an internet marketing company to help. Business owners...
Why is online content promotion so … challenging?
When I was in school in Houston, I learned that the 4 P’s of marketing are Product Place Price Promotion Don’t get bored yet. Online content promotion is the crucial part of internet marketing. You already have your first 3 Ps. Your website contains pages that get your business and products found, along with all the other advertising things you...