Pay Per Click Marketing | PPC Management
Pay Per Click – A Case to Use it for Small Businesses
As a former small business owner I can say that I wish I had the pay per click program or Google Adwords when I was running my business. The money I spent on other advertising channels looking back now, was not worth it. I couldn't tell how many customers came from my ads I placed in a local Chinese bi-weekly. ...
Google is automatically targeting mobile users with your regular Adword ads!
According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities. With recent changes in Google Adwords, there is an auto feature for mobile ads placement. If you haven't notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out. Of...
Long Tail Keywords: The Internet Salesman’s Best Friend
Author: April Hall Internet Copywriter What is the ultimate purpose of the internet? (Wow-I know that's a loaded question that could take forever to answer!) For some, the internet is a source of information. For others, it's a place to interact with friends, play games and enjoy the range of available entertainment. For many of us who work with SEO,...
Top 10 Reasons Why Having PPC Advertising Is A No-Brainer
Author: Jeremy Schooley PPC Coordinator Many website owners out there think Pay Per Click (PPC) advertising is a waste of time and money. The amount of time and money should vary for different goals and niches. The functionality of PPC is useful for every website owner. Here are 10 reasons why. 10. Click fraud has been minimized considerably. When it...