Website Marketing

Houston SEO Site Map & Keyword Research

  June 8, 2011
  Category :     Search Engine Optimization | SEO,   SEO Link Building,   Website Marketing
  Philip O'Hara
Once your Houston Search Engine Optimization Consultant has completed the keyword research and targeted your company’s area of interest, the keyword research will immediately be put to use in the site architecture. The structure of the site should be easy to use and easily navigable by clients. Examine your keyword list. There should be a primary keyword for the whole...

Social Media Marketing: It Starts at Home

  September 16, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...

Social Media Marketing: Getting Your Message Across “Socially”

  September 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising.  Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...

What Is RSS & How Do You Get It?

  April 9, 2009
  Category :     RSS Feeds
  Philip O'Hara
RSS is a simple XML-based system that enables users to subscribe to their favorite websites in order to browse recent updates. The listings include headlines and opening sentences, giving you just enough information to determine whether or not you want to read more. RSS History It’s hard to believe that RSS has been around for more than ten years. According...

Website Marketing Ala Carte Pricing

  January 8, 2009
  Category :     Website Marketing
  Philip O'Hara
by Herb Firestone Marketing Coordinator Directory One introduces “ala carte” website marketing pricing that adds SEO, content development, link building and PPC management to our already existing fixed-cost website marketing packages and custom website marketing plans as determined by individual client needs. Directory One, a Houston, Texas, full service, website marketing company, now offers clients a unique opportunity to improve...
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