Search Engine Optimization | SEO
Newspapers & Yellow Pages Books On Their Way Out
After renewing my subscription to the Houston Chronicle this week for the next six months, I had to ask why? Sure, I like reading the sports in the morning in the form of a local newspaper, but even the sports section on the Houston Chronicle’s own chron.com website is more comprehensive and therefore, better because of the sports blogs it...
Website Optimization And Search Engine Optimization
In a post titled 7 Great Reasons Why Website Optimization Should Not Be Confused With Search Engine Optimization, Rich Page pointed out that website optimization and search engine optimization are not one and the same. We all know what search engine optimization is, or at least we all think we do. Wikipedia defines search engine optimization as the process of...
Google Maps and Yahoo Local Website Ranking Factors
The two main factors that influence website rankings in Google Maps and Yahoo Local, are back-links from other local directories and user generated reviews. Small businesses now understand that local directory submission is an absolute must as part of their overall website marketing plan. While site owners will never get rich from the traffic these directories send, the back-links alone...
Latent Semantic Indexing
by Herb Firestone Marketing Coordinator Last December Directory One SEO specialist, Nick Perone wrote an article titled Latent Semantic Indexing, the Future of SEO. After explaining what latent semantic indexing is, namely “a way for search engines to index websites and answer search queries without relying solely on keywords or key phrases,” the article goes on to say that “the...
Google’s New Search-based Keyword Tool
by Herb Firestone Marketing Coordinator It’s no secret that the first step of any SEO or PPC campaign is keyword research. Similar to the Adwords tool, Google’s new Search-based Keyword Tool works equally well for SEO as for pay-per-click. Just like Superman it's faster than a speeding bullet and more powerful than a locomotive. In fact the only thing it...