Content Development | SEO Content Development
Great Website Copy is about More Than Words
Eric Brantner SEO Content Writer For most of my copywriting posts, I usually give out tips on how to choose the right words to convert your visitors. While these words certainly serve as the heart and soul of your website, they aren’t always enough. That’s right—words aren’t everything. How you present your content is key. Understanding Your Visitors The truth...
5 Components of a Good Blog Post
Eric Brantner SEO Content Writer Do you ever wonder why some blogs seem to get all the attention? While a great deal of it does have to do with promotional strategies, at the end of the day, it all boils down to content. You can promote your blog all you want, but if your content doesn’t connect with your audience,...
The 5 P’s of Successful Blogging
Eric Brantner SEO Content Writer There’s no doubt blogging has taken over as one of the most effective ways for communicating news and opinions with one another. When done properly, blogging can be a great way to increase your exposure and to build your authority. For this reason, I’ve come up with this list of the 5 P’s of successful...
Content Analysis for Customer Focus & Readability
By Herb Firestone Marketing Coordinator Starting today I've added two content analysis tests to the Directory One SEO client website analysis process. Customer Focus Test The first is a customer focus test created by Bryan Eisenberg, a leading conversion optimization expert. Eisenberg's test analyzes whether your content emphasizes customer benefits and needs versus emphasizing you and your company. It accomplishes...
Tips for Submitting Articles to Directories
Eric Brantner SEO Content Writer Submitting content to article directories is a great way to increase your online presence. The content tends to rank well, and it earns you quality backlinks. I believe submitting content to article directories is an essential part of a well rounded internet marketing campaign. To get the most out of your articles, follow these tips...