Content Development | SEO Content Development
What the heck is co-citation?
Some SEO gurus think that co-citation in content is the wave of the future. Moreover, they’re saying that traditional keyword anchor text is on its way out. Maybe. We haven’t heard much about it in the copywriting circles here in Houston. So what the heck is co-citation? Wikipedia, in the article “Co-citation”, uses Henry Small’s 1973 article “Co-citation in scientific...
Great Business Blogging’s 5 Cardinal Rules
Business blogging helps generate website traffic is common knowledge. Blogging allows small businesses compete with large corporations for a market share in Houston. But bringing up a blog is not as simple as WordPress and write. Your company’s blog is not just getting one of those free blogs and posting anything that enters your mind. It’s a little more involved. Business...
Use Natural Anchor Text to Reap Rewards
Natural anchor text is not forced. How many of you hate those over optimized pages? You know, those website pages where you see bold, underlined clickable link words every third or fourth sentence? Those hyperlinks are called anchor text, and they serve a purpose. Usually a copywriter will insert anchor text by means of keywords to serve as an authoritative...
Do You Really Know What Link Baiting Is?
Do you know what link baiting really is? No, it is not something unsavory. Link baiting is items within your content that are designed to gain attention and encourage others to link to your website. Bloggers and businesses know the benefits of link baiting. Think big time VIRAL. Remember Mishka the talking husky? Gangnam Style? Or those cute baby videos...
How To Avoid Business Blogging Critical Mistakes
Are you writing your company’s business blog? Many Houston companies decide to create a business blog as a way to communicate with their customers. They think that it is an easy task and that all they have to do is talk about themselves and their business. They think that by engaging current and future customers, they will get more leads...