Content Development | SEO Content Development
7 Step SHAPE UP to Writing Great Headlines
Great headlines are a must. People read headlines 80% of the time, but only 20% will read the rest of your content. Not fantastic odds for a copywriter. If people only read the headline and move on, you’re sunk. If people don’t read and buy what you’re selling, your reputation is compromised. Your clients will probably fire you. Some facts...
The Importance of Expert SEO Writers
What makes some websites appear at the top of the results section in Google, Yahoo, or Bing, while other websites are stuck on the tenth page? How do search engines decide the order in which websites are presented in the search results? While the ranking of your website depends on many factors, it is heavily contingent on the quality of...
Email Scam Holiday Update
Email scams and internet scams are a real pain at any time of the year, but seem to really come out of the woodwork during the holidays. Promotional strategies seem to be a little more inventive this year than in previous years. An internet server company located in Vancouver, WA (United States, not Canada) has been using some slick email...
Blogging & The Rise of Penguin Assassins
Penguin assassins out to get your website’s blog? You would think from the many movies that have come out recently that these critters are by no way, shape, means, or form mass-murderers. Yet that’s what many SEO folks would have you believe. Penguins are natural-born website killers. Google announced the new Penguin algorithm last April. The algorithm was meant to...
Internet Copyright Top 5 Tips
Internet copyright law is a large part of web content writing. How do I know? Well, I took a test this week so that I could add a certification to my credentials as a professional web copy writer. I’ll be honest, it didn’t go too well. It was a shock, because the last test I flunked was a differential equations...