Social Media Marketing | Social Networking
Social Media: Follow the Money
October 2, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...
Social Media Marketing:Facebook Business Pages
September 23, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
Social Media Marketing :Facebook Business Pages Whether you’ve been on Facebook two weeks or two years – chances are you are most familiar with the personal “profile” element of the social networking site. Your profile is your personal portal to the Facebook world. Status updates, wall comments, photos, applications, messages – all are connected to your personal profile. A personal...
Social Media Marketing: It Starts at Home
September 16, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...
Social Media Marketing: Getting Your Message Across “Socially”
September 9, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...
Social Media Marketing: Why Just “Being There” is Not Enough
September 2, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Video Marketing
Philip O'Hara
You’ve probably heard that you have to have a presence on Facebook and Twitter. You’ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map. But is social media some sort of magic tonic that will instantly help your business get more customers? Is it really as...