Cheap Website Services: Are they Worth it?
Author: April Hall
Every small business is searching for ways to save money on their advertising and internet marketing campaigns, which is why the following discovery may seem very exciting. As I was perusing the internet blogs this morning, I came across what seemed to be talk of an unbeatable offer: website services and marketing for under $50 a month! Who was offering this amazing deal? I searched further…
It turns out the company offering this service wasn’t a website development company at all-it was a huge small business warehouse that charges a membership fee to join (need I mention the actual name? they currently work to monopolize virtually all aspects of running a business…). I was, of course, quite skeptical. What reputable web development company could offer high quality, dependable website services and pay per click marketing campaigns for such a nominal fee? It turns out my first instinct was right-there isn’t such a service (yet. I say yet because I know the unrivaled power of this company and have no doubt it will only take a period of time before execs figure out how to make this work too… Call me cynical).
I noticed the company’s own website first, as the aesthetics and marketing targets used on a company’s own site is a great indication of what they can do for their clients. As I am automatically trained to look for keywords, I noticed a blaring lack of such words on their site. Instead, it was filled with foggy language (see the previous post by Eric on “fog”) that lacked any understanding of how keywords are used. There was talk of “submitting your website’s url” to search engines, but no discussion of how to get your site ranked high on the search engine results page. In short, I sensed a very real lack of knowledge about the way internet searches work and how to make use of the major search engines (besides a basic understanding of how to use pay per click advertising, which is completely taught by the search engines themselves).
While I’m sure that this small business warehouse company will outsource their web development services out to another professional web service firm, I am not confident that either organization will be successful getting their client’s websites noticed. Perhaps I am wrong, but I stick to be belief that sometimes it is worth paying more for higher quality, particularly when it comes to the highly competitive field of internet marketing!
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