Content is the Key to Every Link Building Campaign

Eric Brantner
SEO Content Writing

If you haven’t noticed, the theme of this week is the importance of content. All internet marketing efforts are rooted in content in some form or fashion. Without quality content, your website will never earn the attention it needs to succeed.

That’s why I believe it’s necessary to remember that content is the key to a successful link building campaign. Sure, there are tips you should follow to increase the number of inbound links to your website, but if your content isn’t worth linking to, you won’t get many links.

Here are a few ways to create link-worthy content:

• Know Your Target Audience- Why is it that certain Digg users can have their submissions go hot on a routine basis? Because they understand who their audience is. By submitting content that the Digg community craves, they have a high success rate. If you want to earn inbound links, you have to create content that your target audience will enjoy. If you don’t know who your target audience is, you might want to figure that out. Like, now.
• Be Unique- Too many websites are full of the same old, boring content that can be found anywhere. If you really want people to link to your content, you need to have a voice that stands out from the crowd. Don’t just parrot everything you read on other blogs. You are a unique individual. Use your natural creative abilities to develop your own opinions and ideas. People respect distinctive thoughts, and that’s how you will earn attention online.
• Write a Catchy Headline- The internet is overflowing with content on every subject imaginable. What can you do to grab the attention of a potential reader? Write a compelling headline. With so much demand for their attention, internet users need to have a reason to click on a link. You can motivate them to read your content by giving it a catchy headline that piques their curiosity. Before you publish your content, ask yourself, “If I saw this headline, would I want to read the article?” If not, come up with a better headline.