Corporate Blogging

Corporate Blogging

The following “Blog” discusses corporate blogging.  Not in the mood to read?  Simply call Directory One today at 713-465-0051 to learn about corporate blogging and how your company can benefit.

Okay….so you heard a little bit about blogging, how it helps businesses and is an effective marketing tool.  Perhaps you then sat down at the “round table” and mentioned the idea to your fellow executives and business partners and everyone agreed that blogging is “hot” and that it was time to start a corporate blog for your company.

This is how it has worked in many other businesses, if not yours….

Now a bit of time has passed and you might be wondering….what is going on with this blogging idea?  Is anyone maintaining the blog?  Have there been any positive results in accordance with your previously established corporate blogging plan?

What often happens is that the topic is either never discussed again as it falls to the wayside for more critical business matters, or if you are efficiently keeping on top of each and every one of your notes from previous meetings and you bring this up again, there may be a cough in the room, a change of topic to be discussed, a few shrugging shoulders, or typically the best scenario is that ‘Manager A’ speaks up and says, “Joe is working on that and has been experiencing great results!”

But what results?  Is there any way to track your corporate blogging performance?  How often is Joe “working on that?”  Has your company experienced a rise in sales since the beginning of the blog or perhaps a trackable increase in telephone calls from potential customers? Is there any evidence to suggest that whatever manhours are being charged to your company for this corporate blog maintenance are actually valid?

More often than not the answer to these questions is either a resounding “No” or an “I don’t know.”  Because of the nature of business and the variety of details required to be tended to, companies who have been ingenuitive enough to start corporate blogging, often end up discarding the process because of a lack of experiencing any proven results.  Generally one to ten blogs are created and then it will fall by the wayside.  The star who suggested the blog as a great idea has another great idea to replace that one that just never worked out.  And it’s back to business as usual as the world goes ’round….

But wait!  Blogging is huge!  Extensive marketing benefits are actually being delivered to companies that do actively maintain a blog.  Only a few companies are reaping these benefits, however.  Shouldn’t your business be one of the elite that successfully manages a blog and increases their ROI by way of blog marketing effects?

Your company can and will be among the leaders in the industry who have effectively utilized a corporate blog if you use another tool first.  That tool is the telephone.  Call Directory One today at 713-465-0051.  Assign a professional writer who is not only skilled in writing for your industry, but who understands the wide variety of SEO tools and techniques that must be utilized in order to deliver an effective and regularly maintained blog.

If you do not already have a blog created, Directory One will create a blog for you that is suitable for your business needs.  Discuss your Internet marketing concerns with one of the expert SEO analysts at Directory One and establish a blogging schedule that you can count on being maintained.

Learn as much as you want about how to manage and maintain an effective blog by working with our integrity-based marketing firm.  We pride ourself on education and open communication with our clientele. For more Internet marketing / Corporate Blogging information, give Directory One a call today!