Client Information Form

Directory One Website Marketing Client Information Form

Effective Website Marketing is a team effort that moves beyond simply optimizing your website. It is an ongoing process that combines the elements of Consultation and Analysis, Link Building, Search Engine Optimization, Sponsor/Pay-Per-Click Campaigns and Content Development. It is that combination which produces a pervasive, sustained Internet presence for your website.

At Directory One we are committed to delivering maximum results for your organization. To achieve this, we need to understand some background information about your business, your competitive environment and your expectations.

Additionally there is some basic information we will need to begin and manage your optimization campaign. Please take a moment to complete the following information (if applicable) and thank you for choosing Directory One.

Who are your 3 main online competitors & what are their web addresses?

1.____________________________________________________________________________
2.____________________________________________________________________________
3.____________________________________________________________________________

What are your Top 10 key phrases/business terms people use when looking for an organization like yours?

1.__________________________ 2.___________________________
3.__________________________ 4.___________________________
5.__________________________ 6.___________________________
7.__________________________ 8.___________________________
9.__________________________ 10.___________________________

What locations are you primarily soliciting customers from? (City, State, County, Country, Zip Codes, etc.)

1.__________________________ 2.___________________________
3.__________________________ 4.___________________________
5.__________________________ 6.___________________________
6.__________________________ 8.___________________________

Are there any areas where you would like to gain more business?

1.__________________________ 2.___________________________
3.__________________________ 4.___________________________

What products or services do you make the most profit on?

What products or services do you make the least profit on?

Are you a member of any trade associations or respected business organizations that may link to your website (e.g., American Medical Association or Better Business Bureau)?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Have you paid for links from directories like Yahoo, Business.com, Martindale Hubble, Thomas Register, Yellow Pages or White Pages? Yes No

If so, which ones?
_____________________________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________

If not, would you be interested in a paid directory program? Yes No

Content Development Info

Unique, well-crafted content is the backbone of any good website optimization. By frequently adding new content to your website, it will rank higher in the search engines. One efficient way to do this is thru article and press release writing.

As part of your Search Engine Optimization package with Directory One, we write, optimize and post articles and press releases to your website. Our writers are trained to produce highly-targeted content that is customized for the search engines and crafted to deliver your organization’s message with clarity and style.

However, they need your help. Please answer the following questions and email your answers to
pr@directoryone.com If you have any questions please feel free to contact us at 713-465-0051 extension 115.

1. Who at your organization should we contact for article ideas and topics?

2. What is their email address and phone number?

3. What trends have you seen recently in your business?

4. Have your recently purchased any new equipment? Hired new staff members? Expanded or moved your offices?

5. Have you experienced any recent growth or increased business in a particular area in the past year?

6. What makes you different or better than your competition?

7. Do you subscribe to any trade magazines or visit any websites related to your field? If so, which ones?

8. Do you or your employees receive regular training?

9. Have you or any of your employees received any awards related to their work at your company?

10. Have you or any of your employees spoken or going to speak at any trade shows, conference or other events related to the company?

11. Do you have any clients that would give a testimonial about how your company helped them, changes their life, saved them money? If so, can we interview them over the phone?

12. Have there been any stories in the news recently related to the type of work your company performs?

13. Does your company promote green or environmental causes?

14. Is your company involved in any charitable causes, sponsor any events, etc?

15. Do you have any advice or tips you could give clients or potential clients?

16. Have you recently acquired any major new clients, won any lawsuits or formed a partnership with any other business or company

General Website Info

In order to properly optimize your website, Directory One needs some basic general website information. Without this information, we cannot make the necessary adjustments to help your rankings.

What is your URL (Web Address)?___________________________________

What is the name of the person or
company & person who designed it?__________________________________

What is his/her Telephone Number:___________________________________

What is his/her Email Address:_______________________________________

What is your FTP User ID (Name):____________________________________

What is your FTP Password:_______________________________________

Who currently hosts your website?__________________________________

Host Telephone Number:__________________________________________

Host Email Address:_____________________________________________

Where is your domain name registered?______________________________

What is your domain registration User ID?____________________________

What is your domain registration Password?__________________________

Pay Per Click Account Info

Do you already have a Google, Yahoo or MSN Pay-Per-Click account? Yes No

If “yes,” what are the user names and passwords?

Google User Name_______________________ Password ________________

Yahoo User Name _______________________ Password ________________

MSN User Name _______________________ Password ________________

Shopping Cart System Info

Does your website include a shopping cart, the technology that enables people to buy products or services directly from your website? Yes No

If not, would you be interested in a secure online shopping cart solution? Yes No

If yes, what kind of shopping cart do you have? _______________________________________

What URL or web address do you use to log into your shopping cart?_____________________________

What is your shopping cart user ID? ________________________________________________

What is your shopping cart password? ______________________________________________

Content Management System Info

Do you have a content management system? Yes No

If no, would you be interested in a content management solution? Yes No

If yes, what kind of CMS do you have?__________________________________________________

What URL or web address do you go to log into your CMS?__________________________________________________

What is your CMS user id? _________________________________

What is your CMS password? _______________________________

What’s Next?

Download the Deliverables Client Information Form

Fill it out as completely as possible and fax it back to (713)465-8589.

Client Information Form

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