Houston Web Marketing: Glossary “C” for Houston SEO

Successful Houston web marketing companies use Search Engine Optimization, or SEO, as an effective strategy for promoting your business online. However, many of the technical terms and jargon used in Houston search engine optimization can be unfamiliar or confusing, making it difficult to grasp some of the key concepts of SEO. Houston SEO marketing company Directory One would like to help you understand the terms and jargon used in SEO marketing. Here’s the third entry in our continuing glossary of common SEO terms and phrases:

CACHE
A cache is a temporary storage area where frequently accessed data can be stored for fast easy access.

CLASS C IP’S
Link builders often look to get links from servers/websites with IP addresses that belong to different Class C Networks. Search engines usually do not give the same weight to links that are on the same IP address as those coming from different IP addresses.

CLOAKING
In SEO, cloaking refers to the technique of serving pages to a search engine spider that are different from what a human visitor sees.

CONVERSION RATE
The rate at which traffic is converted to a desired result, the result being a form based lead, a phone call, a sale, or any other useful activity that leads to a sale.

CPC
Abbreviation for Cost Per Click, the base unit of cost for a Pay Per Click (PPC) campaign.

CRO
Conversion Rate Optimization – optimizing your website so that it is fully prepared to maximize the number of conversions – a sale, a lead, or whatever the goal of your site is.

CTR
Click Through Rate – the ratio of clicks per impressions.

Need more information? Houston Internet marketing experts Directory One are here to can help you better understand the SEO terms and concepts that will allow you to successfully market your business or organization online. Contact them today and let this leading Houston web marketing company show you how Houston search engine optimization can help your business grow.