How to Get the Most out of Your Landing Pages

Eric Brantner
SEO Content Writer

Great landing pages can help propel your business to the next level. When done properly, a landing page will either generate a valuable lead or close a sale. However, many companies don’t seem to understand what it takes to create a landing page that drives visitors to take action.

Here are some tips for helping you get the most out of your landing pages.

• Compelling Headline- It all starts with your headline. This is the first thing people see on your landing page. That’s why you need to make sure your headline connects with visitors and demands they read on. The headline should immediately help the reader understand what the problem is and what you can do to solve it. You can use either a leading question headline or a benefit-laced headline.
• Eliminate Distractions- One of the biggest mistakes you can make with your landing page is trying to do too much. Remember, this is a page designed to make users take a specific action. Anything that doesn’t contribute to motivating the reader should be removed from your page. Unnecessary distractions will kill your conversion rate. Keep it clean; keep it focused.
• Clear Call to Action- The centerpiece of your landing page should be your call to action. Without a great call to action, your reader will never take the action you desire. Your landing page design should guide the visitor’s eyes directly toward the call to action. In this call, you need to tell the readers exactly what you want them to do. If you want them to call you, tell them to do so. Also, let them know what’s in it for them. A call to action with an incentive tends to be quite effective.
• Revise Regularly- Testing your landing page regularly is a necessity. There are always little tweaks you can do to make the conversion rate go up a bit higher. You need to revise the landing page regularly to figure out which formula produces the best results. Editing is the key to success.

What is your secret to creating a great landing page? Share your tips in the replies!