It’s Called SEO Copywriting for a Reason

Eric Brantner
SEO Content Writing

Do you want to know the one thing I really hate about SEO? It’s the stiff, keyword stuffed content that’s produced on a daily basis for the sole purpose of ranking well. Most of it is completely unreadable.
Here’s my question: what’s the point of ranking well if you aren’t converting visitors? With enough work, almost anybody can write content that achieves decent search engine placement. But if the content doesn’t connect with the readers, it serves no purpose.
It’s called SEO copywriting for a reason. The reason is you still have to incorporate proven copywriting techniques if you want to convert visitors into loyal customers.

• Sell the Benefits – Successful copywriting tells the reader about the benefits of a product, not its features. The features are the technical aspects that differentiate a product from its competitors. Customers don’t care about that. They care about how the product will benefit them. Will it save them money? Improve their profits? If you can effectively communicate the benefits of buying your product to the website visitor, then you will begin to reap the benefits of achieving high search engine placement.
• Use Emotions – Emotions are an important part of the purchasing process. Making the decision to buy a product is an emotional act. Sure, without a logical argument it will be difficult to convince the visitor your product is worth buying, but without emotional copywriting, they won’t have the motivation to take the action necessary to becoming a customer.
• Make them Act Now – A strong call to action inspires the reader to get in touch with your company to learn more about your services. It lets the reader know that they have a problem and that you have the solution. The more enticing your call to action is, the more likely the reader will become a loyal customer. In short, you need to make it as easy as possible for the reader to know how to get in touch with you quickly.