It’s Graduation Time! Your SEO Internet Marketing is Off to Great Places!
Author: April Hall
All props to Dr. Seuss for his great book “Oh, the Places You’ll Go!”; and all apologies for butchering its enlightening message…
As I was reading some graduating seniors this awesome book, it occurred to me that the lessons Dr. Seuss wanted readers to learn apply directly to SEO Internet marketing! Who knew this brilliant man would know how to spur success on the internet-he was truly a man before his time…
Oh, the places your SEO can go! Internet marketing lessons from Dr. Seuss:
- Congratulations! Today is your day! Let’s face it-the advent of the internet is an amazing tool for advertising. Companies need to grab this opportunity by the horns and figure out how to get the internet to really work for them and drive profits.
- You’ll look up and down streets. Look ’em over with care. About some you will say, “I don’t choose to go there.” In an environment where there are numerous ways to use SEO techniques in an unethical manner, it is up to each business to decide how to approach the internet. Dr. Seuss (and I) would strongly advise you to be smart enough to not go down “any not-so-good street”.
- And when things start to happen, don’t worry. Don’t stew. Just go right along. You’ll start happening too. Be patient. You may see other businesses enjoying great success with their internet marketing and begin to wonder when you will ever see results yourself. Don’t get caught up with everyone else’s success-stay focused on improving your own techniques and you will eventually see progress.
- Except when you don’t. Because sometimes, you won’t. I’m sorry to say so but, sadly, it’s true that Bang-ups and Hang-ups can happen to you. No matter how hard you work, and no matter how proven your SEO techniques may be, you will notice that there are times when your page views drop or your incoming links die off. This does not mean that you have to drastically change your approach; times of slow-down are all part of the internet marketing process and should be expected. “Chances are, then, that you’ll be in a Slump… Un-slumping yourself is not easily done.” Even Dr. Seuss doesn’t have a quick remedy for internet marketing frustration…
- Oh, the places you’ll go! There is fun to be done! There are points to be scored. There are games to be won. The trick to “un-slumping”, I guess, is just go keep moving on. There is so much success to be found in learning how to master SEO techniques, that you simply do not have time to get bogged down in any lags. Read up on what is working for other businesses, enjoy success stories, hone your SEO skills, but, by all means, keep moving!
- All Alone! Whether you like it or not, Alone is something you’ll be quite a lot. Not a direct tie to SEO marketing here; I just love this page in the book. I guess sometimes we may feel like we are completely alone on our sites…
- On and on you will hike. And I know you’ll hike far and face up to your problems whatever they are. I have every confidence that you are committed to improving your internet marketing strategies; otherwise, why would you be reading this blog. Successful SEO professionals are not intimidated by challenges, they are energized by them!
- And will you succeed? Yes! You will indeed! (98 and 3/4 percent guaranteed.) KID, YOU’LL MOVE MOUNTAINS! Today is your day! Your mountain is waiting. So… get on your way! Who better than Dr. Seuss can tell us to quit moping around and get to work?! No one can guarantee success in internet marketing (not even the ever-optimistic Seuss himself); but we can all have a better chance at it when we continue to improve our efforts.
Happy Graduation to all of us! Let’s get to work finding ways to better perfect our SEO strategies and moving those marketing mountains, shall we?
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