Key Phrase Targeting: Why and How

Key Phrase Targeting: Why and How

Key phrase targeting, why and how to accomplish this are both elemental points of successful SEO strategy.  Contact Directory One at 713-465-0051 to speak directly with a qualified SEO analyst and Internet marketing representative who will be happy to assist you along your path toward successful business growth.

I will first provide a brief description of what key phrase targeting is for those who are less familiar with SEO terminology and Internet advertising.  SEO means Search Engine Optimization.  This phrase is often used intermittently with Search Engine Marketing.  SEO is the process of meeting the search engine standards to such an extent that the search engine company spiders detect your site to be a more relevant search result than other business websites that may or may not provide exactly the same services that you offer.

The search engine companies that are most popular are Google, Yahoo and Bing.  Bing is Microsoft’s attempt to compete in the lucrative search engine world as an addition to their many other interests in computing, primarily software, but with a much larger reach in modern times.  Currently, more than 65% of the people who search the Internet use Google as their search engine, therefore in order to reach the largest audience possible, matching Google’s search engine optimization standards is necessary.  While there are some differences in the standards of Yahoo and Bing, these differences are not extraordinary, but are always good to keep in mind when additional measures may be taken to both match the Google standards and the Yahoo and Bing measurements of relevancy.

Search Engine Optimization in Houston

When individuals use the Internet to find a business, product or service, they type in a word or set of words into the input field of the search engine company’s website.  These words are called “Key Phrases.”  Key phrase targeting is finding out what words your potential customers are actually searching on and performing the work involved to let the search engine companies know that your website should be listed among the top 1 – 30 (first “3” pages) of search engine results displayed to the Internet searchers.

Most online customers do not move past the first three pages of their Internet searches, but a large number do peruse these first three pages.  However, the ideal is always to have your business website displayed in the first spot on the first page of Google.

The explanation of what key phrase targeting is basically answers the why question regarding the need to perform or have these SEO services performed for your business.

How to Target Key Phrases Online

How to perform key phrase targeting has approximately 150 answers and requires a great deal of research, time and the constant choice to stay current on the latest search engine company trends and algorithm changes.

It is for this reason that many companies opt to have an SEO Service provide this key phrase targeting work.  Key phrase targeting can include organic search engine marketing, general Internet advertising, link building and Pay Per Click services.  If you were to hire a full-time employee to perform this work, you would need to hire a web designer, a professional copywriter, a marketing expert and an experienced SEO analyst.  Consider the costs involved with hiring four experienced professionals at a full-time rate and providing them with the various benefits involved in employment, as well as the fact that these will be technical professionals who would not work for a low rate of pay if they are any good at what they do or if they are reliable workers.

For this reason, your business will realize significant cost savings when using SEO Services to complete the tasks involved in key phrase targeting in order to reach the large audience of potential customers online and generate leads through the further development of your business website.

Contact Directory One, your Houston SEO Service, at 713-465-0051, to discuss the ways in which your business will be able to maintain and increase its successful standing, while generating additional credibility with today’s consumers through the process of key phrase targeting and more.

We are an integrity-based Internet marketing firm in Houston that provides top-level service and results to our clientele.  Join our long list of satisfied client companies by calling to discuss your business advertising needs today!