Let’s Celebrate our Independence from Boring SEO Content!
Author: April Hall
Happy Fourth of July!
It’s a time of fireworks, barbecues and patriotic songs as Americans celebrate our Independence. And we are an independent type of country, are we not? We are free from tyranny, free from despotic rule, free from dependency on foreign oil…. (Okay, so some things are really really hard to break free from!) One thing we are free from, however, is boring SEO content!
Everyone who works in SEO and internet copywriting knows that the ultimate goal of your site’s copy is to sell. But, does selling your products or services mean that you have to produce boring copy that’s chocked-full of industry jargon, accessible only to your professional contemporaries–or at least to readers who have Google on stand-by?
No way! Here’s a few simple suggestions for sprucing up your website content:
- Use a bit of humor, when appropriate. Not every article or product description can be amusing, of course; but an unexpected line or two of humor is often appreciated by the reader who has spent the last two hours researching the newest colonoscopy procedures or funeral planning options (See how I just did that?!).
- Never go long when going short will work just as well. Unlike college football quarterbacks, your goal as an SEO copywriter shouldn’t be to go as long as you can; sometimes it’s best to nickel and dime it. In other words, most internet readers want to get as much information as possible in a short amount of time. So try to pack shorter pieces of SEO copy with keyword rich, informative text.
- Use current events to spur reader interest. Try using Google News or other cool tools to find current news stories in your area or industry. Not only are these timely stories more interesting, but they are also more likely to attract internet searchers.
- Integrate attractive, relevant pictures into your text. Not only are pictures a great way to break up your writing into more manageable chunks, but they also help to give your content some real-world visuals.
As you spend your Fourth of July shooting off fireworks and grilling hot dogs, take the time to be thankful that good SEO writers have declared our own independence. Call it the Declaration of Independence from Boring SEO Writing… Call it Freedom from the Tyranny of Keyword Overusage… Whatever you choose to call it, I call it a whole lot more fun!
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