Negative SEO Explained by Internet Marketing Company

While search engine marketing is a fantastic tool for enhancing traffic to and the visibility of your company, many of our clients are concerned that this tool can easily be used against them. Competitors can sabotage your rankings and traffic through a strategy dubbed “negative SEO”. As an experienced internet marketing company, we can help you determine the risk that negative SEO poses to your website and combat against it. For a personal consultation regarding the status of your website and negative SEO attacks, please call Directory One at 713.465.0051.

How Does Negative SEO Work?

Negative SEO started as a backlash to new anti-spam robots from Google. Nowadays, some companies actually offer negative SEO as a service.

One of the easiest, yet effective, negative SEO tactics is posting fake negative reviews. Competitors can go to your Google Local page or sites such as Yelp and post negative reviews about your business. This can immediately hurt your ranking in Google Local and discourage future customers.

Content scraping is also a common technique used by SEO sabotagers. Often times, people will use a spider to crawl your page and copy the content. This content is stored in a database and then reused on one of their own sites. Duplicate content can, in turn, hurt your website. Moreover, the spider may slow your loading time immensely and drain your bandwidth.

Any website is vulnerable to gaining irrelevant backlinks. Attackers can link random webpages to your website which will cause Google to doubt your credibility. This is the most hurtful attack but, fortunately, it can be easily identified and remedied.

Protection from an Internet Marketing Company

If you believe you have an infestation in your house, you contact a professional exterminator. The same should follow with your website: if you believe that you are experiencing a negative SEO attack, call an experienced internet marketing company.

We can help identify who is attacking you and end it for you. For more information regarding combatting negative SEO and launching your own, positive SEO campaign, please call 713.465.0051.