Why is online content promotion so … challenging?
When I was in school in Houston, I learned that the 4 P’s of marketing are Product Place Price Promotion Don’t get bored yet. Online content promotion is the crucial part of internet marketing. You already have your first 3 Ps. Your website contains pages that get your business and products found, along with all the other advertising things you...
Laying out quality content in black and white
No doubt about it, quality content is the centerpiece of content marketing. Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company’s reach, and cements an authoritative brand for the long haul. The definition of quality content is not black and white. The term “quality” is as varied as...
Considerations When Choosing a Web Hosting Company in Houston
If you are starting up a new site or simply want to switch over to another hosting service, there are a few factors you need to consider if you want to get the best service possible. Since most people are not very knowledgeable about the backend of a website, doing a bit of research before signing on to a contract...
8 Secrets of “BA” SEO Copywriting
When it comes to SEO copywriting, there are writers and then there are BA copywriters. We in Houston all know who they are. We’ve Facebooked, Google+’d, and LinkedIn them. We subscribe to their newsletters and hang on every word of their Tweets. We emulate their style with our own unique spin and study their tactics ad nauseam. In other words,...