Social Media Marketing: Another Facebook Change on the Horizon

  October 19, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...

Online Press Release Benefits

  October 12, 2009
  Category :     SEO Press Releases
  Philip O'Hara
Online Press Release Benefits Online press release benefits are numerous.  In addition to getting the word out in an equally professional and effective manner as their traditional print counterparts, online press releases are actually more helpful to your business growth than former styles of press releases have been to companies in the past. Online press releases receive instant circulation.  Immediately...

Social Media Creates Opportunities & Efficiencies for Small Business

  October 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Video Marketing
  Philip O'Hara
In previous blogs, we’ve talked about ways to use Social Media to interact directly with potential clients. I've shared how Facebook Advertising can get your message in front of potential customers for very little cost ; and how a Facebook Business page can grow your business – but today I’d like to talk about some ‘alternative’ uses for social media....

SEO : Strong Internal Link Structure Is Critical

  October 6, 2009
  Category :     Search Engine Optimization | SEO
  Philip O'Hara
SEO : Strong Internal Link Structure Is Critical Search engine optimization involves a great number of details.  One of these details is an internal link structure, which is a multi-faceted topic.  Some would like to sell the concept that you only have to know a couple of things and you'll be good to go.  Believing these tales is a great...

Social Media: Follow the Money

  October 2, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...