Process Of Making Web Page Design Look Good
Author: Pablo Gomez Web Design Expert Directory One, Inc. I meet with the client so that I can have all the details before starting work on their website. In some cases, clients want to keep the look they have on their sites. However, they will convert their sites to Cascading Style Sheets (CSS), since this is a more friendly search engine marketing...
SEO Content Writing: How to Thrive
Author: Erica Evans Directory One, Inc. SEO Content Writer For the trained journalist, search engine optimization (SEO) content writing is a hard pill to swallow. Through their training, journalists are expected to be informative, imaginative and objective in writing precise prose to appeal to the masses. With SEO writing, you're writing with one key idea in mind: sell! Where metaphors...
What is the Google Sandbox?
Author: Philip O'Hara Directory One, Inc. The Google Sandbox is a mysterious term. What is it? A theory? A well kept secret by Google? Experts offer numerous theories about the Sandbox. Some believe it is an erratic and obscure Mathematical Algorithm. Others think it is a foyer where new websites stay before being capable to rank higher and still some...
Net Neutrality and Search Engine Optimization
Author: Lara Crandell Directory One, Inc. PPC Management SEO being our livelihood here at Directory One,Inc. should bring about a lot of concerns when it comes to the possible loss of Net Neutrality. Not only should we worry, but so must all of the other small businesses out there. My father, brother, neighbor and my favorite local music store down the road all need...
Setting Up Pay Per Click in Google Part II
Author: Anne-Christine Johnson Directory One, Inc. Google Pay Per Click Expert Once you have ad groups and written ads, you can start putting them into Google Adwords. This is a repetitive copy-and-paste process but well worth it, if you know how to apply Broad, Phrase and Exact matching to your keywords. Using these matching options not only bring impressions but...