Press Release Case Study

by Herb Firestone
Marketing Coordinator

The following is an excerpt from a joint press release for Directory One and Dovari, Inc. – a well-known provider of customer relationship management and sales force automation software.

Directory One, Houston’s Largest Website Marketing Firm, Awards Dovarri Multi-Year CRM Agreement Mon. December 08, 2008; Posted: 10:59 AM

“HOUSTON, TX, Dec 08, 2008 (MARKET WIRE via COMTEX) — PowerRating — Dovarri, Inc., provider of revolutionary Customer Relationship Management and Sales Force Automation software (CRM/SFA), announced today a multi-year agreement with their newest client, Houston-based Directory One, Inc. Owned by Philip O’Hara, Directory One has retained Dovarri to provide CRM and SFA services through Orizon, Dovarri’s recently released software.”

The following list is only a small sampling of the news sites that picked up and republished the Directory One – Dovari press release:

CNN Money

Wall Street Journal Market Watch

Computer Weekly

Yahoo Finance

Street Insider

An impressive list of web publications for sure – but what if you’re a small business that markets regionally or even locally?

The primary reason for writing and distributing optimized press releases is to have them reprinted by authority sites including those all-important backlinks.

Businesses located in Houston, Texas and worldwide choose Directory One to write and distribute press releases because press releases written and distributed by Directory One actually get picked up and are reprinted by authority sites around the web.

Press releases written and distributed by Directory One are listed in Google News, Yahoo News, and MSN News over 95% of the time.

Recent Directory One press release campaigns for local Houston businesses include John Moore Services, Elaine’s Florist, and 3 Men Movers.