Search Engine Marketing & Optimization For Dummies

Author: Erica Evans
Directory One, Inc.
SEO Content Writer

Whether you’re an SEO Content Writer like me or just interested in the art of search engine marketing, chances are that you are constantly learning something new about SEO everyday. The truth of the matter is search engine marketing and optimization really are a science – constantly evolving with new practices developing everyday which make the process more efficient and hopefully more beneficial to your clients.
Because one can never truly know enough about search engine marketing and optimization, I’ve compiled a short list of books guaranteed to be helpful to other SEO writers or those that are simply interested in how the whole thing works.

1) The ABCs of SEO $18.81
by David George
Sure to help with understanding the fundamentals of SEO, this guide presents strategies and explains common missteps those who work in search engine marketing make. The book also covers the basics of how those that work in SEO can beat their competitors, increase their search engine rankings and boost the number and quality of visitors.

2) Search Engine Marketing, Inc. : Driving Search Traffic to Your Company’s Website $32.99
by Mike Moran and Bill Hunt

A detailed read that covers everything from how to align search marketing with your company’s strategic and tactical goods to how to hire the right SEO consultant. The authors do a great job of addressing common issues that may arise, offering best practices and step by step techniques.

3) Search Engine Advertising: Buying Your Way to the Top to Increase Sales $19.79
by Catherine Seda

A popular speaker on the topics of search engine marketing and affiliate management, the author, Catherine Seda, outlines the strategy involved in buying the specific keyword positions that lead users to the pages you want them to view. The book is suitable for the inexperienced and experienced alike as it gives them tips on how to convert website visitors into buyers for your customers.

4) Search Engine Optimization – An Hour A Day $19.79
by Jennifer Grappone & Gravida Couzin

This book is ideal for those that are new to SEO. Taking a common sense approach, the book explains both the technical aspects and the reasons why SEO is important to business goals.

5) Ultimate Guide to Google AdWords $16.47
by Perry Marshall

Tagged a must read by internet marketers, this book offers insight not only into Google AdWords, but also search engine marketing itself with information on everything from how to build an AdWords campaign to how to defeat click fraud.