SEM Strategy- Writing Persuasive Sales Content

Author: Eric Brantner

One Search Engine Marketing (SEM) Strategy of many SEO writers, is to write engaging content that persuades readers to act upon what they have just read. SEO content writing is designed to act like a net that you cast out over the search engines to lure customers to your website. If your writing is effective, the reader will take the next step to becoming a paying customer.

If you are writing sales content, you want to make sure that your SEO content writing is compelling enough to make the reader consider purchasing your services, but you don’t want your articles to come across as an internet sales pitch. Articles that sound gimmicky will discourage your readers from becoming a customer. Instead, your SEM strategy should be to make your writing as unbiased as possible while maintaining an air of persuasion. Include plenty of facts and examples in your writing. Also, as a general rule of thumb, I try not to mention the company’s name until the last paragraph. This allows for the article to read like a professional news piece that is impartial and educational.

If you need engaging, influential content for your website, I suggest looking into the content development services offered by Directory One. Our team of professional SEO writers has the ability to create content that is compelling, persuasive, and keyword rich. SEO content writing is the most important component to increasing traffic to your website. To begin maximizing your presence on the web, contact us or call today at 713-465-0051.