SEO Content Creation- Quality Beats Quantity

Author: Eric Brantner
Website Copywriter

I think it is safe to say that, at one time or another, all SEO writers have heard the phrase “content is king.” In fact, many internet writers use this phrase to underscore their value to a company’s search engine marketing plan. However, I believe this expression has had a negative effect on the SEO content creation process and the writing that is being published throughout the internet.

Many companies have taken the “content is king” mantra to heart by publishing incalculable numbers of articles and other content on their websites, for the sole purpose of ranking well in the search engines. Unfortunately, to accomplish this, they often sacrifice quality for quantity. This is a tradeoff that should never be made.

SEO writers often get too caught up in their job title. In other words, they spend so much time worrying about writing for the search engines that they forget about the people that might actually read their articles. As a result, they end up alienating potential customers and they miss the whole point of SEO content writing.

A fair number of pages containing quality SEO content will be of much greater benefit to a company than hundreds of pages of poorly written, boring content. The content is what attracts people to a website, and the quality is what determines whether they will click forward or back.

Content should never be published just for the sake of adding new content to a website. Rather than focusing on churning out a certain number of articles each day, writers should focus on creating compelling website content that will increase link popularity and earn a loyal base of readers.

As it relates to SEO content creation, the phrase that should be used is “the cream will rise to the top.” It may take time, but search engines and those using them will reward websites that publish quality content and punish those that produce large amounts of mundane copy.