SEO and PPC Go Hand in Hand

Anne-Christine Johnson
Google PPC Expert

At times it seems Pay-per-Click (PPC) and SEO (Search Engine Optimization) exist so far removed from one another. While it is possible for each to operate without the other, there are those that don’t realize how well the two go together. It’s like putting cream in coffee or marshmallows in your hot chocolate. It only makes it better. PPC and SEO go hand in hand. Why wouldn’t you want to make the most profit for you business?

PPC can act as a safety net for SEO and vice-versa; a website drastically falling from either one is not unheard of. If you want your business to rank quickly and you want to receive traffic immediately, but you are more interested in ranking organically, you might benefit from purchasing paid advertising (PPC) at first, while paying someone to organically optimize your business’s website. By the time you begin ranking organically, you would have hopefully received enough traffic to hold you over. It’s like having an afternoon snack before dinner. Then, you wouldn’t need PPC anymore, right? Not really.

The most beneficial way to guarantee a business’s online success is the use of both paid and organic results. One reason is simple: some people click on paid results while some other people click on organic. The better reason is this: using both methods guarantees higher traffic. Higher traffic almost always guarantees a better ranking and a ranking of number one definitely increases traffic, especially in Google. Spending the extra money on PPC is worth it; have patience with SEO, it takes time. When both are up and running, hand in hand, you could be on top of your competition and isn’t that what you really want?