Small Businesses & Social Media: Time to Get Serious about it!

Online lead generation is impossible without social media

Website Marketing Firms know that owning a small business can sometimes create big business headaches. But have you ever considered social media sites to relieve some of that stress for you and your small business? Not only do Social Media platforms like Facebook, Twitter, Google Plus & You Tube create more awareness for your company but these sites will serve as microsites to your already existing or soon to be company website. Through updates and wall posts you will be able to interact with customers as well as create a fan base that will appeal to your targeted audiences while creating more leads through connections and conversations.

So let’s take this serious. If you are a small business trying to get the word out about a new product or service or maybe just to gain more customer/client relationships, social media is crucial to have for your company. Not to mention, search engines like Google are making it more significant to have social media connections to even rank well on search engine searches, isn’t that crazy?

Now let’s go over how to really appeal to your “Twitter followers”, “Facebook Likers” and Google Plus Circles.

First, posting random topics like what your employees had for lunch is not going to bring in more customers. You have to write about things that will catch the eye of whomever you wish to buy or use your products or services.

Second, as a business, knowing who your targeted audience is and sharing incentives with them is one of the most important things to remember when posting on these social sites!

• For instance, an apartment complex specifically renting to college students should write posts about future parties and contests being held for the local college community. Holding functions like these will create more prospects for the complex as well as show future and current residents that these apartments are the best place to live and will fulfill one’s college experience to the fullest.
• Another example could be a Dental office. Typically appealing to the parental demographic (or I should say the ones with the checkbook), dental offices should post about new inexpensive deals on check ups or teeth whitening while explaining how great their services are or how they may have a wonderfully enjoyable staff that caters to all age groups. Specifically how this staff will take care of their customers compared to the other Dentists in the area.

Posts with incentives will attract more customers, yes but it is more evident that if people have a great experience with information gained on your social site they are 100% going to become return users. Look at it this way, you have a main website but it can take a while to update things that may be as small as a lunch party you would like people to attend, this is where these social sites come in. You can update them all day everyday and post anything you want. Just make sure it is done in a professional manner and in ways that will help your company.

Third, get friendlier on a camera basis. Pictures are such a great way to become personal with your viewers. People love to look at pictures and what a better way to show off your staff, office, office functions, parties, and all of your products and services. This is a grand way to show that you are one, a legit company, two, what the work environment of your company looks like, three, show a little of your companies personality and four, show prospective customers how satisfied other customers may be while at a function or after one of your services has been provided.

Fourth & Last, make sure that your posts are not novels! No one likes to read a lot of words on a social site, that’s what blogging and article writing are for. For example, on twitter you are only allowed to post a tweet that is with in 140 characters or your cut off.  So make sure to write something witty and eye popping with out telling the history of your company.

All in all Directory One the Houston web site developers and experts are here to help. After reading this blog you may think, oh no this social networking stuff is not for me. Well, that’s why the best Houston SEO consultant is by your side every step of the way. We will create and maintain all social media sites for your company all while helping you rank well by using natural search engine optimization. Its time to share your company with the world let social media and us here at Directory One help you gain all of the online lead generation your hard working business deserves. Call Directory One at 713-465-0051 to receive the best website marketing firm in Houston.