The 5 P’s of Successful Blogging

Eric Brantner
SEO Content Writer
There’s no doubt blogging has taken over as one of the most effective ways for communicating news and opinions with one another. When done properly, blogging can be a great way to increase your exposure and to build your authority. For this reason, I’ve come up with this list of the 5 P’s of successful blogging.

• Personality – Personality is one of the most important aspects of blogging. Unfortunately, it’s one of the most overlooked facets. Blogging is a social activity, and it’s important you have a unique personality that people want to communicate with. With so many blogs on the internet, the best way you can separate yourself from the competition is to display your unique traits to your readers.

• Purpose – The best blogs are those with a strong focus on a particular niche. You need to have a clear purpose for your blog. This will attract targeted visitors who are more likely to become loyal readers. If you’re constantly bouncing around from topic to topic, no one will want to read your blog because most of the topics won’t appeal to them.

• Participation – As I mentioned earlier, blogging is a social activity. This means you have to be willing to participate in discussions on both your blog and other blogs in the industry. First, you should always respond thoughtfully to comments on your blog. Engage your commentators, and they’ll be likelier to keep returning. Additionally, you should comment regularly on other blogs in your field. This will build connections, attract new readers, and establish your authority.

• Persistence – Successful blogs aren’t built overnight. Persistence is necessary for growing your blog. This means you need to post regularly. If you wait too long between posts, readers will become disinterested, and they’ll move onto another blog. Be consistent, and you’ll give yourself the best chance for success.

• Probe – With so many blogs on the internet, readers crave something fresh. Too many blogs are just repeats of others. Everyone seems to have the same opinions, making the blogs indistinguishable from each other. I’m not saying you have to disagree with what everyone is saying, but don’t be a “me too” blogger.  Be willing to probe to dig deeper on the important topics everyone is discussing. By giving your unique insight, you’ll separate yourself from your competitors.