content writing tips
Laying out quality content in black and white
No doubt about it, quality content is the centerpiece of content marketing. Writing articles and blogs is probably the number one strategy that puts you miles ahead of your competition, increases your company’s reach, and cements an authoritative brand for the long haul. The definition of quality content is not black and white. The term “quality” is as varied as...
7 Step SHAPE UP to Writing Great Headlines
Great headlines are a must. People read headlines 80% of the time, but only 20% will read the rest of your content. Not fantastic odds for a copywriter. If people only read the headline and move on, you’re sunk. If people don’t read and buy what you’re selling, your reputation is compromised. Your clients will probably fire you. Some facts...
Writing Great Website Content – 8 Tips for Converting Clicks to Sales
Great website content doesn't shortchange your visitor. If your potential customers can’t find what they are looking for, they won’t be back. If they don’t think that they will benefit from your product or service, the browser search box will be very busy. The primary purpose of having a website is to engage current and would-be clients. You want them...
Website Content Writing | Avoiding Cyberspace Black Holes
Website content writing is hard work. Your creative juices are flowing, but it seems like little things such as keywords, site maps, links, tags, and various other search engine optimization (SEO) considerations keep getting in the way. After all, you do have a vision of your completed masterpiece. You may be new to content writing, or maybe not. You may...