Social Media Marketing Metrics
November 5, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
When it comes to social media – everyone wants one thing: metrics. I hear from clients all the time, "I know I should be using social media – but I have a hard time investing money in something I can’t measure." Fair enough. That’s why I’ve worked on developing a list of metrics and measurement considerations for social media. Social...
Social Media Marketing: Another Facebook Change on the Horizon
October 19, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...
Social Media: Follow the Money
October 2, 2009
Category : SE Internet Marketing | SE Online Marketing, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...
Social Media Marketing:Facebook Business Pages
September 23, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
Social Media Marketing :Facebook Business Pages Whether you’ve been on Facebook two weeks or two years – chances are you are most familiar with the personal “profile” element of the social networking site. Your profile is your personal portal to the Facebook world. Status updates, wall comments, photos, applications, messages – all are connected to your personal profile. A personal...
Social Media Marketing: Getting Your Message Across “Socially”
September 9, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...