Marketing Strategy
Microsites That Fit Your Marketing Plan
"Microsite" is not a new buzzword in SEO and SEM. You’ve probably heard of them, and have even been tempted to purchase several microsites solely for increasing your online exposure in the Houston market. Wait a minute. Before you go and plunk down valuable company assets (a.k.a. cash) for the perfect domain name, you must first think about how a...
Microsites To The Point
"Microsites are a good way to build business." You’ve probably heard this line before, usually from web marketers that want to build you some new websites. You’re rather skeptical because you might think that building business translates to revenue enhancement for the web marketing firm. Before you totally eliminate building a microsite, you should consider what the smaller site can...