SEO best practices
September 14, 2015
Category : SEO Content Writing |SEO Copywriting
Directory One
With the release of new Google updates to the algorithms used for page rankings, many of the tactics used in search engine optimization no longer work to push a page to the top. In Stoney G. deGeyter‘s September 11, 2015 article in the Search Engine Journal (found here), the author describes several prior ways of creating page rankings that will...
November 11, 2013
Category : SEO Tips, Website Design | Website Development, Website Design | Website Development Tips, Website Marketing
Philip O'Hara
One aspect of a website that is relatively neglected is the navigation. While the navigation may not seem like a critical part of a website, it actually heavily influences user experience and can heavily impact rankings. So what is website navigation and how can web designers make it more SEO-friendly? How Do I Get Back Home? A website's navigation includes...
October 23, 2013
Category : SEO Link Building
Philip O'Hara
Internal links are hyperlinks to another page on the website. When the reader clicks on a word or phrase, the user is taken to another page on the site. SEO writing protocols are a fundamental in Houston SEM companies. New content developers often wonder why there is a requirement for "x" number of internal links. After all, shouldn’t the focus...
May 3, 2013
Category : Search Engine Optimization | SEO, SEO Content Writing |SEO Copywriting
Philip O'Hara
Houston writers spend a lot of time researching keywords and considering each variation carefully. You’ve done the same for your website. Then you hear that you should use those keywords as anchor text. But what is anchor text exactly? Anchor text is merely the words that you use to link to another page. The words contain the URL (http://) that,...
