Social Media Marketing | Social Networking
Houston Web Marketing & Me On the Web
June 24, 2011
Category : SE Internet Marketing | SE Online Marketing
Philip O'Hara
Houston Search Engine Optimization at Directory One believes in continuously educating its customers about new optimization/marketing strategies and techniques on the web. Google recently released an ORM (Online Reputation Management) tool, Me On the Web, which intends to help you control how information about you or your business appears on the web. The tool is located within your Google Profile,...
Houston Web Marketing for a New .HOU gTLD?
June 23, 2011
Category : SE Internet Marketing | SE Online Marketing
Philip O'Hara
Houston Search Engine Optimization may face new challenges with the implementation of ICANN’s new gTLDs in 2013. ICANN, the Internet Corporation for Assigned Names and Numbers, recently approved a plan to release new gTLDs, or generic top-level domains. Twenty-one gTLDs currently exist, such as .org and .edu. ICANN will begin accepting new applications for these domains from January 2012 –...
Houston Social Media Marketing for Search Engine Optimization
June 16, 2011
Category : SEO Link Building, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking, Website Marketing
Philip O'Hara
Houston search engine optimization is most effective when it keeps on top of new developments in the industry. Google confirmed the inclusion of social media in its algorithm as of the Panda Update in February 2011. Services such as Facebook and Twitter now have a direct impact on SERPs. What does this mean exactly? Perhaps this inclusion was a prelude...
Social Media Marketing Metrics
November 5, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
When it comes to social media – everyone wants one thing: metrics. I hear from clients all the time, "I know I should be using social media – but I have a hard time investing money in something I can’t measure." Fair enough. That’s why I’ve worked on developing a list of metrics and measurement considerations for social media. Social...
Social Media Marketing: Another Facebook Change on the Horizon
October 19, 2009
Category : SE Internet Marketing | SE Online Marketing, Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...